SignalB data and decision layer
SignalB acts as a central decision-making layer between ERP/WMS systems and digital channels.
It consolidates distributed availability data and applies an organization's business rules to generate a single, consistent and deterministic purchasing decision regardless of channel.
It does not interfere with existing systems and does not create new sources of truth.
Systems
Signalb is not an ERP system, WMS or their replacement
Data
It is not another data silo or data management program
AI
It is not an autonomous AI making decisions without organizational rules
Customer Journey
Keep your customers in one shopping channel
SignalB guides the user from question to purchase decision in a predictable, controlled manner.
No guessing and no divergent answers between channels.
Inquiry and Recognition of Intentions
Data verification in source systems
Business rules and deterministic decision
Recommendation and expert support
Action: purchase, reservation or request for quotation
Data and feedback to the organization
Decision Support Layer
SignalB recognizes purchase intent, advises the right options and guides the user to a decision based on real availability and business rules.
Clear product recommendation
Real availability
Sensible substitutes
Sales support
Quick decision
API & Integrations Layer
SignalB provides a ready-made API for integration with ERP, WMS, PIM, e-commerce, and partner systems. Data is synchronized and normalized in real time, eliminating duplication and manual configuration. A single integration layer powers all channels and applications.
One API
Current data
No duplication
Faster implementations
Internal Decision Support Layer
SignalB also serves as an internal support tool for purchasing, sales, and operations departments. It allows for quick checking of inventory levels, supplier availability, product alternatives, and order status in one place. Instead of querying multiple systems or teams, employees receive a single, consistent response based on current data.
One answer instead of several systems
Quick check of stock and availability
Instant product alternatives
Decision during the conversation, not after it
Demand & Intent Intelligence
SignalB aggregates customer inquiries, purchasing decisions, and inventory data, creating a comprehensive picture of real demand. The analytics layer reveals where customers are searching for out-of-stock products, where decisions are being made, and where sales are being lost. Demand heatmaps and intent analyses reveal availability gaps and sales opportunities hidden from view in traditional ERP and sales reports.
Real demand
Accessibility gaps
Lost sales
Better decisions
Data Security & AI Governance
SignalB operates on a private AI model. Data from ERP, WMS, feeds, and APIs remains within the organization's boundaries and is not used to train public models. The platform serves as a decision-making layer, not a data source for external AI.
Controlled presence of products in AI ecosystems
SignalB provides a single, consistent, and deterministic purchasing decision to external AI interfaces, without relinquishing control over data and business logic. Instead of feeding AI models with raw data from ERP, WMS, or product feeds, SignalB delivers a ready-made decision based on real-world availability and organizational rules, allowing the AI to act solely as a response channel, not as a decision-making system.
Activation of ERP data at the customer touchpoint
Data from ERP and WMS starts working directly into purchasing decisions, instead of remaining solely in the backend.
Reduction of service costs (Customer Service Center/Hotline)
Automating 70% of repetitive inquiries regarding availability, equivalents, and technical specifications. The system operates directly on ERP/WMS data, eliminating the need for consultant involvement.
More conversions at the point of decision
While customers and partners constantly ask about availability and technical specs, the data they need is often trapped between ERP systems and sales teams. SignalB unifies this information into clear answers delivered straight to your site. Decrease your service costs and turn your operational data into a powerful sales tool.
Sales based on real availability
SignalB leverages the data already stored in your ERP and warehouse systems instead of creating yet another information source. Stock levels, local availability, and substitutes move beyond the backend to actively drive sales. No manual updates, no additional integrations, and no data duplication.
Conversational Search Ready
SignalB prepares operational data for use in conversational interfaces both on-site and through external AI channels, without relinquishing control over data or decision-making.